Josh holloway filming new cool water advert

Lost hunk Josh Holloway was spotted in Hawaii, near the set of his popular-but-perennially-hiatused TV show yesterday, where he was filming a sexy Cool Water commercial. Except in this case, 'sexy' entailed swallowing a gallon of salt water.

It's a good thing there will are editors on board here, because Josh kind of resembled a drowning baby for most of his shoot. Watch him fight the tides below:

The second thing deterring Joshie from David-Beckham-hotness is of course, his brain. Within two seconds of watching this guy walk, talk, or just stand there blankly it's obvious the guy's all ego and air. Such a shame!


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